Whether it’s Thomas Friedman, who, it seems, cannot go a whole week without inventing a new fruit-based metaphor explaining everything about the entire modern world, all based on some random jibberish he misunderstood from a taxi driver in Kuala Lumpur, or Malcolm Gladwell with his weak theories on tipping points, crazy incorrect theories on first impressions, or utterly lunatic theories on experts, it all becomes insanely popular simply because the stories are fun and interesting and everybody wants to hear a good story. Spare me.